Marketing & Advertising

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Marketing & Advertising - 1

Subject Categories : Business & Culture : Marketing & Advertising

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1,001 Ideas to Create Retail Excitement; Falk, Edgar A.
Prentice Hall; 05/1994; Softcover; $15.95 (20% off list); 304 pages
10 Steps To Connecting with Your Customers : How To Ask The Right Questions; Bethel, William
Dartnell Corporation; 02/1995; Hardcover; $23.15 (20% off list); 262 pages
7 Secrets To Successful Sales Management : The Sales Manager's Manual; Wilner, Jack D .
St. Lucie Press; 12/1997; Softcover; $31.95 (20% off list); 256 pages
A New Archetype For Competitive Intelligence; McGonagle, John Jr. / Vella, Carolyn M.
Quorum Books; 5/96; Hardcover; $59.95; 225 pages; Usually ships in 2 to 3 weeks
Absolut Book : The Absolut Vodka Advertising Story; Lewis, Richard W.
Journey Editions; 08/1996; Softcover; $23.95 (20% off list); 288 pages
Ad Sales; Winning Secrets of the Magazine Pros, Volume 1; Berman, Helen
Berman Publishing Company; 04/1997; Softcover; $55.95 (20% off list); 448 pages
Advanced Selling Strategies; The Proven System of Sales Ideas, Methods, and Techniques Used by Top S; Tracy, Brian
Simon & Schuster; 01/1995; Softcover; $25.00; 429 pages
Aftermarketing : How to Keep Customers for Life Through Relationship Marketing, Rev and Updated; Vavra, Terry G.
Irwin Professional; 03/1995; Softcover; $12.00 (20% off list); 314 pages
Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer; Goldman, Steven L. / Nagel, Roger N. / Goldman
International Thomson; 10/1994; Hardcover; $26.35 (20% off list); 414 pages
Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer; Goldman, Steven L./Preiss, Kenneth/Nagel, Roger N.
International Thomson; 12/1994; Softcover; $27.95 (20% off list)
All About Public Relations : How To Build Business Success On Good Communications; Haywood, Roger
McGraw-Hill Companies; 03/1998; Hardcover; $37.00; 524 pages
AMA Marketing Encyclopedia; Issues and Trends Shaping the Future; Heilbrunn, Jeffrey
NTC Pub Group; 04/1995; Softcover; $23.00 (20% off list); 348 pages
Beware The Naked Man Who Offers You His Shirt; MacKay, Harvey
Fawcett; 08/1996; Softcover; $10.35 (20% off list); 457 pages
Brandmaps; The Competitive Marketing Strategy Game; Chapman, Randall G.
Prentice Hall; 03/1997; Softcover; $48.00; 196 pages
Brands : A Marketing Game, Second Edition; Chapman, Randall G.
Prentice Hall; 02/1995; Softcover; $31.75; 95 pages
Breakthrough : Take Your Business and Sales to the Top; Cowper, David
Associated Publishers Group; 06/1998; Softcover; $15.95 (20% off list); 216 pages
Building Brand Identity; The Strategy for Success in a Hostile Marketplace (New Directions in Busine; Upshaw, Lynn B.
John Wiley & Sons; 05/1995; Softcover; $26.35 (20% off list); 354 pages
Building Strong Brands; Aaker, David A.
Free Press; 12/1995; Softcover; $22.40 (20% off list); 380 pages
Business to Business Direct Marketing : Proven Direct Response Methods to Generate More Leads and Sales, Second Edition; Bly, Robert W.
NTC Publishing Group; 03/1998; Hardcover; $35.95 (20% off list); 272 pages
Business-To-Business Internet Marketing; Silverstein, Barry
Maximum Press; 10/1998; Softcover; $19.95; 398 pages
Case Method, Business Interviewing; Hickman, Linda / Longman, Cliff
Addison Wesley; 03/1995; Softcover; $44.95
Cases in Competitive Strategy; Porter, Michael E.
Free Press; 01/1983; Softcover; $32.95; 541 pages
Co-Opetition : 1. A Revolutionary Mindset That Redefines Competition And Cooperation, 2. The Game Theory Strategy That's Changing The Game Of business; Brandenburger, Adam M . / Nalebuff, Barry J .
Doubleday; 01/1998; Softcover; $12.75 (20% off list); 290 pages
Co-Opetition : A Win/Win Mindset That Redefines Competition And Cooperation In The Marketplace, First Edition; Brandenburger, Adam M . / Nalebuff, Barry J.
Doubleday; 06/1996; Softcover; $19.95 (20% off list); 290 pages
Commercializing New Technologies : Getting from Mind to Market; Jolly, Vijay K.
Harvard Business; 11/1997; Softcover; $28.00 (20% off list); 336 pages
Communicating for Change; Connecting the Workplace with the Marketplace (Jossey-Bass Management); D'Aprix, Roger
Jossey Bass; 02/1996; Softcover; $29.95
Communications Media in the Information Society; Strubhaar, Joseph/ Larose, Robert
Wadsworth Publishing Company; 04/1996; Softcover; $37.95; 490 pages
Competing Against Time; How Time-Based Competition is Reshaping Global Markets; Stalk, George
Free Press; 3/90; Softcover; $28.00 (20% off list); 285 pages
Competing by Design; Creating Value and Market Advantage in New Product Development; Erhorn, Craig
John Wiley & Sons; 05/1994; Softcover; $45.00
Competing For The Future; Hamel, Gary / Prahalad, C . K .
Harvard Business; 09/1994; Hardcover; $19.95 (20% off list); 327 pages
Competing for the Future : with a New Preface by the Authors; Hamel, Gary / Prahalad, C. K.
Harvard Business; 04/1996; Softcover; $11.95 (20% off list); 384 pages
Competing in the Third Wave; The Ten Key Management Issues of the Information Age; Hope, Jeremy/Hope, Jeremy/Hope, Tony
Harvard Business; 08/1997; Softcover; $22.35 (20% off list); 252 pages
Competing On Value; Bridging The Gap Between Brand And Customer Value; Maklan, Stan / Knox, Simon
Financial Planning Institute; 10/1998; Softcover; $21.55 (20% off list); 288 pages
Competing with the Retail Giants : How to Survive in the New Retail Landscape; Stone, Kenneth E.
John Wiley & Sons; 02/1995; Softcover; $14.35 (20% off list); 259 pages
Competitive Advantage : Creating and Sustaining Superior Performance; Porter, Michael E.
Macmillan; 01/1985; Softcover; $30.00 (20% off list); 557 pages
Competitive Advantage : Creating And Sustaining Superior Performance; Porter, Michael E .
The Free Press; 06/1998; Softcover; $30.00 (20% off list); 592 pages
Competitive Branding : Winning In The Market Place With Value-Added Brands; Nilson, Torsten
John Wiley & Sons; 11/1998; Hardcover; $39.95; 210 pages; Not yet published
Competitive Dominance : Beyond Strategic Advantage and Total Quality Management; Tang, Victor / Bauer, Roy A.
Van Nostrand Reinhold; 04/1995; Softcover; $31.15 (20% off list); 421 pages
Competitive Intelligence : How To Gather, Analyze, And Use Information To Move Your Business To The Top; Kahaner, Larry
Touchstone Press; 02/1998; Softcover; $10.40 (20% off list); 304 pages
Conceptual Selling; The Revolutionary System for Face-To-Face Selling Used by America's Best Compani; Miller, Robert Bruce/Heiman, Stephen E./Tuleja, Tad
Warner Books; 02/1989; Softcover; $11.95 (20% off list); 320 pages
Concurrent Marketing : Integrating Product, Sales, and Service; Cespedes, Frank V.
Harvard Business; 10/1995; Softcover; $23.95 (20% off list); 307 pages
Consultative Selling, Fifth Edition; Hanan, Mack
Amacom; 09/1995; Hardcover; $19.95 (20% off list); 256 pages
Contextual Design: Defining Customer-Centered Systems; Holtzblatt, Karen / Beyer, Hugh
Morgan Kaufmann Publishing; 06/1997; Softcover; $44.95; 480 pages
Cooperate to Compete: Building Agile Business Relationships; Preiss, Kenneth/Nagel, Roger N./Goldman, Steven L.
Van Nostrand Reinhold Company; 12/1997; Softcover; $19.95 (20% off list)
Creating Powerful Brands; De Chernatony, Leslie/McDonald, Malcolm H. B.
Butterworth Heinemann; 01/1900; Softcover; $34.95; 260 pages
Creating Product Strategies; Rogers, Beth
Chapman & Hall; 03/1996; Softcover; $16.95; 154 pages
Creating The Digital Future : The Secrets Of Consistent Innovation At Intel; Yu, Albert
The Free Press; 08/1998; Hardcover; $22.00 (20% off list); 526 pages
Creating Winning Marketing Plans : What Today's Smart Marketers Must Do To Succeed; Levy, Sidney
Dartnell Corp.; 05/1996; Softcover; $31.95 (20% off list); 273 pages
Crossing The Chasm : Marketing And Selling High-Tech Products To Mainstream Customers; Moore, Geoffrey A .
HarperCollins; 10/1995; Softcover; $12.80 (20% off list); 222 pages
Customer Centered Growth : Five Proven Strategies For Building Competitive Advantage; Whiteley, Richard / Hessan, Diane
Addison Wesley Publishig; 05/1996; Hardcover; $20.00 (20% off list); 320 pages

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